Event
John Deere
Designed and illustrated visual assets for two John Deere CEO Summit videos, supporting both a high-energy hype piece and an illustrated explainer. I adapted brand elements, created new visuals to enhance the story, and prepared all files for the animation team.
Year :
2025
Industry :
Agriculture & Heavy Equipment
Client :
John Deere
Project Duration :
2 weeks
THE PROJECT
For the John Deere CEO Summit, I worked on two videos, an energetic hype piece and an illustrated explainer. Building on the existing concept, I sourced and designed assets that fit within the established visual world to enhance the story. I also created new visual elements to further the narrative and prepared all files for the motion designer, collaborating closely to ensure the visuals translated effectively into motion. View the illustrated video here.
ELEVATING THE DEALER EXPERIENCE
I visualized how the farm city world connects with the Customer Solutions Center by turning key phrases from the video into a stair-step layout. Each step highlights how John Deere can elevate the dealer experience by taking on part of the load, making complex ideas easy to understand and visually engaging.
VIDEO STILLS
I created custom icons and illustrations to overlay on video footage of fields, John Deere workers, and equipment. The visuals were designed to align with the John Deere brand style without pre-existing assets and to highlight key information and processes. This approach enhanced the footage while maintaining a cohesive and professional visual identity. View the video here.
GLOBAL TECHNOLOGY MAP
I created a custom world map to visualize a part of the voice over that said:
"The world is changing fast, new technology, new expectations, new ways of doing business. Our customers are changing and so must John Deere and our dealers."
With no existing assets, I designed a map that bridged into the isometric farm scene, incorporating advanced technology elements that animated over time to support the voiceover. The map then seamlessly zoomed into the farm scene, connecting the global context to the local on-the-ground story.
More Projects
Event
John Deere
Designed and illustrated visual assets for two John Deere CEO Summit videos, supporting both a high-energy hype piece and an illustrated explainer. I adapted brand elements, created new visuals to enhance the story, and prepared all files for the animation team.
Year :
2025
Industry :
Agriculture & Heavy Equipment
Client :
John Deere
Project Duration :
2 weeks
THE PROJECT
For the John Deere CEO Summit, I worked on two videos, an energetic hype piece and an illustrated explainer. Building on the existing concept, I sourced and designed assets that fit within the established visual world to enhance the story. I also created new visual elements to further the narrative and prepared all files for the motion designer, collaborating closely to ensure the visuals translated effectively into motion. View the illustrated video here.
ELEVATING THE DEALER EXPERIENCE
I visualized how the farm city world connects with the Customer Solutions Center by turning key phrases from the video into a stair-step layout. Each step highlights how John Deere can elevate the dealer experience by taking on part of the load, making complex ideas easy to understand and visually engaging.
VIDEO STILLS
I created custom icons and illustrations to overlay on video footage of fields, John Deere workers, and equipment. The visuals were designed to align with the John Deere brand style without pre-existing assets and to highlight key information and processes. This approach enhanced the footage while maintaining a cohesive and professional visual identity. View the video here.
GLOBAL TECHNOLOGY MAP
I created a custom world map to visualize a part of the voice over that said:
"The world is changing fast, new technology, new expectations, new ways of doing business. Our customers are changing and so must John Deere and our dealers."
With no existing assets, I designed a map that bridged into the isometric farm scene, incorporating advanced technology elements that animated over time to support the voiceover. The map then seamlessly zoomed into the farm scene, connecting the global context to the local on-the-ground story.
More Projects
Event
John Deere
Designed and illustrated visual assets for two John Deere CEO Summit videos, supporting both a high-energy hype piece and an illustrated explainer. I adapted brand elements, created new visuals to enhance the story, and prepared all files for the animation team.
Year :
2025
Industry :
Agriculture & Heavy Equipment
Client :
John Deere
Project Duration :
2 weeks
THE PROJECT
For the John Deere CEO Summit, I worked on two videos, an energetic hype piece and an illustrated explainer. Building on the existing concept, I sourced and designed assets that fit within the established visual world to enhance the story. I also created new visual elements to further the narrative and prepared all files for the motion designer, collaborating closely to ensure the visuals translated effectively into motion. View the illustrated video here.
ELEVATING THE DEALER EXPERIENCE
I visualized how the farm city world connects with the Customer Solutions Center by turning key phrases from the video into a stair-step layout. Each step highlights how John Deere can elevate the dealer experience by taking on part of the load, making complex ideas easy to understand and visually engaging.
VIDEO STILLS
I created custom icons and illustrations to overlay on video footage of fields, John Deere workers, and equipment. The visuals were designed to align with the John Deere brand style without pre-existing assets and to highlight key information and processes. This approach enhanced the footage while maintaining a cohesive and professional visual identity. View the video here.
GLOBAL TECHNOLOGY MAP
I created a custom world map to visualize a part of the voice over that said:
"The world is changing fast, new technology, new expectations, new ways of doing business. Our customers are changing and so must John Deere and our dealers."
With no existing assets, I designed a map that bridged into the isometric farm scene, incorporating advanced technology elements that animated over time to support the voiceover. The map then seamlessly zoomed into the farm scene, connecting the global context to the local on-the-ground story.